- Ann Coulter Top Lines (8)
- Business Tips, Information, Resources (14)
- Computer and Internet Tips (1)
- Humor (1)
- In Memory Of… (1)
- The Republican Side (31)
- Friday March 12 2010: It's All About Jobs...Part 1
- Friday March 12 2010: It's All About Jobs...Part 2
- Friday March 12 2010: Are You Using OTOs to Drive Your Sales? A Warning!
- Sunday February 21 2010: Bonehead Quote of the Week : Obama
- Sunday February 21 2010: What Should Be Done to Reduce Health Care Costs?
- Wednesday February 10 2010: Carpetbagger Hillary Clinton May Be Sacked!
- Wednesday February 10 2010: Obama Reaches Out to Touch Republicans
- Thursday February 4 2010: Barack Obama’s Aunt, an Illegal Alien for 10 Years, Seeks Asylum
- Thursday February 4 2010: Obama's Stimulus Plan is Working---NOT!
- Sunday January 31 2010: Excerpts from the State of the Union
It’s All About Jobs…Part 1
Friday March 12 2010 by John Hanevy.
Posted in The Republican Side | Print | No Comments »
It’s All About Jobs…Part 2
Friday March 12 2010 by John Hanevy.
Posted in The Republican Side | Print | No Comments »
Are You Using OTOs to Drive Your Sales? A Warning!
Friday March 12 2010 by John Hanevy.
OTOs, or one-time-offers, are offers that you make ONCE, and only once, to your prospects, or customers, to encourage them to buy your product or service. Typically, this would be an opportunity for the customer to buy “rights” to your product, or to upgrade to a higher level of service, or membership, at a discounted price. For example, your initial offer may be for a free 30 day trial of your membership site, your OTO might be a significantly discounted 1-year membership if they purchase it immediately. In your offer, you would state that this will only be offered once—if they don’t take advantage of your offer NOW, they will never get another opportunity to do so—it is a One-Time-Offer.
OTOs are used to encourage “impulse” buying—everyone loves a bargain, and some won’t be able to resist, or will (hopefully) see the value in your offer and take you up on it. Good OTOs are win/win—the customer gets a great deal on a great product, and you get more sales. But they must be done correctly, or you will just annoy your customer—as I have just experienced!
OTOs typically use “exit pop-ups” to make their offer. An exit pop-up is a window that automatically appears when the customer attempts to leave the web page. Properly done, OTOs that use exit pop-ups are only mildly annoying—this is the case when there are only 1 or 2, which is what most marketers use before giving up on you. However, there really is no limit to how many exit pop-ups that can be used—in theory, you could keep popping up offers indefinitely! This is not a wise idea!
I have just been victimized by an experienced marketer who really should have known better. Their site popped up at least 4 OTOs (I lost count) while I was trying to exit their page! This means I had to click off these popups 8 times (minimum in this case) to get off of their page! This was very annoying, and I immediately unsubscribed myself from this marketers list. I will not put up with these kinds of tactics, and neither will YOUR customers! If you use OTOs on your web pages be sure to use them correctly, and don’t risk annoying your customers! It is very hard to build a list of responsive customers, you can’t afford to lose any of them!
Posted in Business Tips, Information, Resources | Print | No Comments »